Check out my resume, or just play snake

LinkedIn

Daniel Bruwer, PMP

Marketing Manager | Project Manager

danielbruwer@me.com

562 477 9525

Boise, ID

/in/danielbruwer/

As an experienced and driven marketing professional, I have a proven track record of success developing strategic marketing campaigns and go-to-market strategy. My strengths include project management, cross-functional communication, and out-of-the-box problem-solving.

Experience

Marketing Manager

Advancing Eco Agriculture, Boise, ID•JUL 2023 - PRESENT
  • Spearheading project management efforts, including overseeing the implementation of a new website that has seen over 300% growth in online sales during the first 3 months.
  • Developing and executing campaign management strategies, tailoring campaigns to specific services, products, and regions to increase brand visibility and drive sales.
  • Leading customer research and segmentation initiatives, coordinating audience research, and creating buyer personas to effectively communicate with the target audience.
  • Managing CRM activities and optimizing landing page performance, utilizing HubSpot to streamline lead generation and enhance customer engagement processes.
  • Playing a key role in advertising strategy management, collaborating with paid digital media agencies to deliver impactful PPC and social media campaigns.
  • Supporting budget creation and ongoing management, ensuring efficient resource allocation to achieve marketing objectives and maximize ROI.

Assistant Brand Manager, Cup Noodles

Nissin Foods, Gardena, CA•MAR 2022 - JUL 2023
  • Developed and executed a successful go-to-market strategy and led the end-to-end launch of a limited-edition product that generated over 7 billion impressions during its first month in stores.
  • Led strategic brand-building activities for Cup Noodles, resulting in a record profit year in 2022, including coordinating content creation, PR activations, and partnership development.
  • Executing a National Noodle Day activation, involving multiple cross-functional stakeholders in a successful contest, resulting in #NationalNoodleDay becoming the number 2 trending Twitter topic of the day, reaching over 29 million users and generating over 300K engagements.
  • Led a successful partnership campaign with the LA Kings that saw 10x ROI, reaching an audience of over 500 million with a $1.6M PR value and $545k media value.
  • Served as the product liaison between R&D, design, production, and procurement teams to drive innovation and ensure successful product launch campaigns.

Marketing Supervisor

Renogy Solar, Long Beach, CA•JAN 2021 - MAR 2022
  • Collaborated with the product team to develop product stories, messaging, and slide decks for a range of off-grid solar solutions and battery backup systems.
  • Led go-to-market strategy development for a new home energy storage product, working with design, engineering, and leadership teams to establish a comprehensive national rollout plan.
  • Developed a key opinion leader (KOL) program, in partnership with industry experts, that generated over 150,000 views per sponsored video and an average engagement rate of 4%+.
  • Proposed and managed market research projects in support of product feature development and improved communications.
  • Managed industry trade show and event planning, including communicating highly technical information to diverse audiences.

Marketing Manager

SIG Combibloc, Cape Town, South Africa•FEB 2018 - DEC 2019
  • As product marketing lead for the Middle East and Africa (MEA) region's Sustainable and Environmentally Friendly Product Initiative, I facilitated the sale and installation of the first packaging machine to run fully plant-based packaging in the MEA region.
  • Supported the sales team with creative product content and key market trend data, rapidly growing market share in the SSA region from 16% to 30% between April 2018 and August 2019.
  • Conducted market research and analyzed data to identify customer needs and preferences, informing product development and go-to-market strategies.
  • Led efforts to develop and execute a product communications strategy, including the creation of newsletters, presentations, reports, and other content.
  • Collaborated with client sales and marketing teams to develop new and innovative solutions and strategies to drive brand awareness and product perception.

Junior Marketing Executive

Skynamo CRM, Cape Town, South Africa•JAN 2015 - NOV 2017
  • Supported sales and key account management teams, providing creative content, thought leadership pieces, and other tools, leading to roughly 110% revenue growth in 2016 and 95% in 2017.
  • Conducted product training and created customer feedback reports used by the product development and UX teams.
  • Worked with the sales and product development teams to create a go-to-market plan for entrance into a new market, leading to the signing of the company's largest international client at the time.
  • Developed and executed a digital communications plan, including managing a social media content calendar, creative assets, and drafting captivating blog posts and other copy.

Education

Master of Science (M.S.) in Marketing

University of Liverpool, Liverpool, UK

FEB 2017

Bachelor of Arts (B.A.) in Psychology

Stellenbosch University, Stellenbosch, South Africa

NOV 2010

Additional Qualifications & Experience

Project Management Professional - PMP

Project Management Institute, USA

MAR 2023

Project Management - The Basics of Success

University of California, Irvine

AUG 2020

Retail Sales Specialist

REI - Huntington Beach, USA

AUG 2020 - Jan 2021